Search Engine Optimization (SEO) is one of the most important tasks for a website. Everyone wishes to see his/her own website on the top rankings of Google. Many people just think of this task as editing Meta and description tags of a HTML page and find it very inconvenient. For the ease of use, people choose content management system to manage the website and it can also do the SEO work for you. We will discuss something about Drupal CMS and its advantages keeping SEO in mind.

A clean, topic indicative URL is essential while optimizing your website. This can provide access to legacy search engine to crawl in your website to index it. This feature can greatly enhance your organic SEO efforts. An example of a topic indicative URL is “yoursite.com/page-on-vegatarian-diet.htm” compared to “yousite.com/4.htm” Drupal provides topic indicative URLs which will be a benefit to your organic SEO process.

Drupal also provides the facility of Gsitemap. There is numerous numbers of pages in content management system which is dynamically arranged in any possible order. So it is very hard to create a XML file for each page and then submit it to Google. This particular function keeps track of your website and creates a sitemap for Google. This functionality can easily detect the freshly updated content and can keep track of each page. This will improve the rate at which your pages are indexed.

A click tracking module is available in Drupal that keeps track of traffic coming to your website. You can easily find out the source and amount of traffic on your website on a daily or weekly basis. If you are not interested in installing the module then you can use the built-in tracker. It gives you information about the traffic sources, amount of traffic and most viewed pages or posts. This way you can easily find out the reader’s interest and you can update your website according to that. Pro users use PHPOpenTracker to track the complete path of traffic.

There are many more facilities in Drupal as built in functions and module which will help you to optimize your website. Best of all, you don’t need to change the code everyday. By using these functions you can increase your ranking at Google and can take the full advantage of available modules.

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Content management systems are becoming more and more popular due to their simplified design and flexibility. It doesn’t hurt that most popular CMS are open source as well.

Plainly speaking, using a CMS to build your website is a good idea.  You can use any content management system that fits your technical and customization requirements. There are many choices, but we imagine your research will lead you to consider Joomla or Radiant as content management system.

Joomla is PHP based CMS while Radiant CMS is built using Ruby on Rails. Radiant is a logical choice for those who have invested in Ruby on Rails based applications while Joomla is used by technical literate developers and designers.

Joomla include features such as caching to improve performance, ability to produce RSS feeds, printable versions of pages, news flashes, blogs, polls, website searching and language internationalization.

Radiant also contains caching and other functionality.  Key concepts of this Rails CMS include Layouts, Snippets, Page Parts and a custom tagging language called Radius.  Customization can be achieved through Radiant Extensions. Through Radius, you can create your own custom tags to give CMS administrators the ability to craft dynamic functionality without being a programmer.

All functionality available in Joomla can be achieved in Radiant CMS.

Radiant is so fast and flexible and uses hierarchical model to arrange pages and also content of each page of the Web site. To add a child page for a particular page you just need to click “Add” button and locate your page. It is as simple as registering by few clicks on a website.

Joomla consist of many different parts which are being as modular as possible, allowing extensions and integration. An Example of such extensions is “Plugins”. Plugins are background extensions that allow a new functionality in Joomla. Plugins are used for different purposes and they can be added as modules or standalone plugins.

Before choosing a content management system, you must be aware of your purpose for creating the website. Then you will be able to choose and differentiate between different CMS and can find the appropriate one for you.

Looking beyond a PHP CMS vs. a Ruby on Rails CMS, it will be beneficial to know how much customization is going to be needed for your project.  Most often CMS projects involve some level of customization.   By knowing the amount of customization required of both systems, you can make an educated choice on which CMS is best for your project.

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