Leveraging Business Relationships for more Profits
When should you leverage the relationship?
Leveraging sometimes brings a negative connotation to the mix. It does not have to be that way. Leveraging with alliances can work into a win-win situation were both parties become more profitable and they form more solid business relationships. Leveraging should be taken seriously and not as a way to [...]
Customer Relation Management
This article is about the customer relationship management using web self-service. By using web self-service channel the customers can be kept satisfied and support costs can be lowered. The customers are looking for timely and consistent responses in their interaction with the company. 81% of the customers think that they can initiate their cases online. [...]
Read moreHow Branding, MarComm and CRM Relate
The most important single distinction we must make in our target group for any brand is the one between prospects and customers. This is because these two groups play very different roles in our business building program.
There are two broad strategic activities involved in increasing our brands’ market share. We have to keep getting more [...]
eEnterprise: Superior Customer Service Provided By Web-Based Software
“The ability to deliver exceptional customer service is the key differentiator between small- and medium-sized enterprises and large companies,” says Michael Emaus, CEO of eEnterprise (www.eEnterprise.com), a division of NetSuite global reseller Skyytek Worldwide. “Yet as those businesses grow, they often find it difficult to maintain the internal communication necessary to successfully serve their customer [...]
Read moreCustomers Want a Relationship
Would you rather go out to a different store every time you want to buy something, never being completely satisfied with what you get, and having to look for a new store on each new shopping trip or would you rather go to the same store and get everything that you need and want each [...]
Read moreThe Need For CRM
What priority would you put on the need for CRM (Customer Relationship Management) in your company? If you understood what CRM was that would be an easy question to answer. After all, what is the most important part of every business – even your business? What’s that aspect of your whole operation, without which the [...]
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